Today we talk, instead of how the supermarket works in reality before the customer purchases.
Let's start talking about the logistics, everything that could be called, stock accounts (which we have already discussed in another article).
The advantage of the supermarket is that acquires the amount of a single product to thousands, stores them in a central warehouse and then sorts them in other closer to various locations. This choice is made by calculating a point of equal distance to all the supermarkets which are in his area.
Let's take an example, there is a supermarket in each province of Lombardy (Italy), in order to get the maximum result and the goods be available at the secondary stock will have to be equidistant from all supermarkets, if you look at the map of Lombardy you discover quickly that it difficult to have a point equidistant from a single stock, and indeed they should use two, one for the northern provinces of Lombardy and one for the south. Each brand can use more secondary warehouses depending on road conditions. It 's very rare that there is one central warehouse for all supermarkets in the area.
So supermarkets are required to the secondary warehouse or sometimes directly to the central warehouse, which will then send them to secondary storage to the supermarket.
By ordering large quantities also big discounts on all types of products, that is why we buy in supermarkets is cheaper than the shop around the corner shop has a vast warehouse and does not acquire thousands of products, but much less.
Some of you will ask, however, why the prices vary from city to city and are not all equal in all supermarkets of the same chain, we'll talk well when we move to the macro economy, for now we only mention the fact that has to do with competition.
Every supermarket has a price list of its shelves, each shelf has a cost for companies and each company must decide where to place their products and take space; more is roughly the space in which wants to enter its most spend products, not only in the position of the shelf that cost more are plants (ie those facing the customer), because they are the most visible, the client arrives and the product you see first is what it is at eye level, the middle part, the upper part is slightly less, while the bottom of the coast is one that costs less than all the other positions.
So yes. Each company pays to keep your own product for sale.
Continuing to talk about logistics, how do you know how much product to send at a specific store?
For each store is allocated from the central warehouse to quantities exceeding its sales depending on the area in which it operates and the customer base it serves. The more people who have to refuel more the percentage increases for fuel for only one type of product. It is not possible to make an estimate on fixed percentages for each point of sale, since the amount that must be sent directly dependent on sales, sales there are less and less will be the reference percentage.
When the supermarket carries out clearance sales of products below it can be for two reasons, the first there are too many unsold products in stock, or novelty in recent years due to the severe economic crisis of recent years bought in auction sales of stores in bankruptcy or bankrupt and resell for hire-torn purchase price.
Rashna